10 Signs It’s Time To Rebrand Your Business
Rebranding your business can be a tough decision. It’s a little bit like when your favourite t-shirt becomes too tight or worn out. You know it’s time for an upgrade, but nostalgia makes it difficult to make the change. Furthermore, if you spend every waking hour managing the day to day aspects of running your business, it’s easy to miss that its time to shake things up. Rebranding your business at the right time can breathe new life into your marketing, help you to reconnect with lapsed customers and widen your base to reach whole new market segments. Launching a rebrand when it is not necessary, however, can be very expensive and may actually have a negative impact on your marketing and sales. It is, therefore, important to consider your move carefully and make sure that you launch a rebranding campaign at the right time. Here are 10 key signs it may be time to rebrand your business. 1. You Aren’t Attracting the Correct Market If you started your business in the correct way, cha...